My rule, after years of this: if it cannot survive being written down with the numbers attached, it is marketing.

I would stop trying to convey how bad it is and start saying what you want them to do.

Fifteen years of this and the function column is the only one that changed anything for me. Also, one page of history, printed, handed over at the sta…

Fifteen years of this and the function column is the only one that changed anything for me. Also, one page of history, printed, handed over at the sta…

Split orders. Two small parcels beat one large one for reasons that have nothing to do with price.

Three questions kill most of the confidence in a thread like this: sample size, blinding, who paid.