Did not know half of this. Thanks.

I would stop trying to convey how bad it is and start saying what you want them to do.

Three questions kill most of the confidence in a thread like this: sample size, blinding, who paid.

Sleep first. Bad night, bad day, more symptoms. Fix that before changing anything else.

My rule, after years of this: if it cannot survive being written down with the numbers attached, it is marketing.

The address matters more than the contents eventually. Changing what you order when the address is flagged changes nothing.

How do I find the national register if I do not read the language?