I would stop trying to convey how bad it is and start saying what you want them to do.

My rule, after years of this: if it cannot survive being written down with the numbers attached, it is marketing. A fortnight in on citicoline and it …

Split orders. Two small parcels beat one large one for reasons that have nothing to do with price.

Fifteen years of this and the function column is the only one that changed anything for me. Also, one page of history, printed, handed over at the sta…