I would stop trying to convey how bad it is and start saying what you want them to do.

Loose evidence is not nothing, but a washout either side is the only reason to trust your own take.

I would stop trying to convey how bad it is and start saying what you want them to do.

I would take the narrow conclusion. Broad ones are more interesting and less true.

My rule, after years of this: if it cannot survive being written down with the numbers attached, it is marketing. Appetite suppression was my main iss…