My rule, after years of this: if it cannot survive being written down with the numbers attached, it is marketing.

Changing prescriber does not reset anything, and people discover that the hard way.

Read the methods section. It is the only part that says whether the conclusion is allowed to exist.

Fifteen years of this and the function column is the only one that changed anything for me. Also, one page of history, printed, handed over at the sta…

Careful with attribution. You changed the timing, the dose and the season. That is three variables.

I would stop trying to convey how bad it is and start saying what you want them to do.