My rule, after years of this: if it cannot survive being written down with the numbers attached, it is marketing.

Fifteen years of this and the function column is the only one that changed anything for me. Also, one page of history, printed, handed over at the sta…

I would stop trying to convey how bad it is and start saying what you want them to do.

The last ten percent of a taper takes as long as the first ninety. Nobody says so until you are in it.

Filing early beats arguing later. And ask for the reference number, always.