Function over score.

I would stop trying to convey how bad it is and start saying what you want them to do.

Split orders. Two small parcels beat one large one for reasons that have nothing to do with price. How long have you been on PostNL?

Ten percent cuts. Slower is faster.

The address matters more than the contents eventually. Changing what you order when the address is flagged changes nothing. How long have you been on …

Baseline first. Without a baseline the after picture is decoration.

I would stop trying to convey how bad it is and start saying what you want them to do.

I would stop trying to convey how bad it is and start saying what you want them to do.

If it needs three other compounds to notice, you have not tested the first one.